Football Matches Dominate Swedish Interest: Sweden shows intense sports enthusiasm with surging interest in international football matches, especially Brazil vs Norway and Mexico vs England.
Archived Pulse in Sweden
Country pulse digest
Monday, July 6, 2026
Archived Pulse in Sweden
In Sweden, international football matches are the primary focus, with many following Brazil vs Norway and Mexico vs England games. Simultaneously, concerns about extreme weather and a volcanic eruption are rising.
Active topics
18
Search volume
147.3K
Leading topic
Sports
Attention mix
What the country is searching
18
Sports50% (9)
Culture11% (2)
Weather11% (2)
Politics11% (2)
Money11% (2)
World6% (1)
Why people are curious
People in Sweden are primarily curious due to a strong intent to follow ongoing major international sports events, especially football matches that involve their national or popular teams, indicating a desire to stay updated live and understand game dynamics. Worrying intent drives searches related to extreme weather and volcanic activity as individuals seek information to prepare, stay safe, or comprehend impacts. Following intent also motivates interest in diplomatic events and political figures, reflecting a civic engagement with current affairs and controversies. Buying intent underlies commercial curiosity in department stores linked to new apps offering motorhome parts.
What to know now
The pulse, explained
Weather Worries Rise: Growing public concern about extreme weather events and the Mount Etna eruption disrupt air travel, highlighting environmental anxieties.
Diplomatic and Political Developments: Diplomatic activities and controversies involving Swedish and Norwegian figures capture public attention, especially around ambassadors and royalty.
Economic Concerns Surface: Financial uncertainty emerges around Waynes Coffee, with bankruptcy fears prompting public concern.
Ranked searches
What people are curious about in Sweden
The leading searches, their context, and the related questions forming around them.
01
CultureNew
annika berg
Annika Berg is gaining attention as part of a new wave of Scandinavian filmmakers adhering to the Dogma 25 manifesto.
5K+ searches · 1,000% growthFirst recent appearance
joakim lundell
02
SportsEmerging
brasilien mot norge
People in Sweden are intensely following the match between Brazil and Norway, spiking interest in this football event.
50K+ searches · 1,000% growthHolding steady
norge england vmbrasilien norge
03
WeatherSurging
extremväder
There is a significant increase in concern about extreme weather conditions in Sweden, as indicated by growing searches for "extremväder."
20K+ searches · 1,000% growthSearch volume up 300%
04
PoliticsNew
ambassadör
Search interest in "ambassadör" reflects growing attention to ambassadors and diplomatic activities in Sweden.
10K+ searches · 1,000% growthFirst recent appearance
05
MoneySurging
varuhus
Varuhus searches surged partly due to interest in a new app for motorhome and caravan parts.
10K+ searches · 1,000% growthSearch volume up 100%
06
PoliticsSurging
mette-marit av norge
Interest in Mette-Marit of Norway rose due to her public apology about Epstein connections.
10K+ searches · 1,000% growthSearch volume up 400%
07
SportsSurging
mexiko england
The Mexico vs England football match triggered a spike in searches as fans sought live broadcasts and transfer news.
10K+ searches · 1,000% growthSearch volume up 100%
08
SportsPeaking
mexiko mot england
Search interest has surged for the rugby match between Mexico and England, especially in Sweden, with many comparing Irish channels covering the Six Nations rugby tournament.
10K+ searches · 1,000% growthSearch volume up 100%
england vm
09
SportsNew
ørjan nyland
People are seeking explanations about the Norway versus Brazil World Cup exit, particularly focusing on Carlo Ancelotti's coaching decisions and responses to key moments.
10K+ searches · 1,000% growthFirst recent appearance
neymar jrcarlo ancelottinyland målvakt
10
SportsEmerging
marcus melander
Marcus Melander's harness racing stable is attracting attention as it prepares for upcoming qualifiers and pursues major stakes, including a $10 million goal.
5K+ searches · 1,000% growthHolding steady
11
SportsSurging
jordan henderson
Jordan Henderson’s wrist injury and subsequent surgery have made headlines during the World Cup.
2K+ searches · 1,000% growthSearch volume up 100%
12
WeatherSurging
etna
Mount Etna’s recent eruption has disrupted air travel in Sicily due to volcanic ash clouds.
2K+ searches · 1,000% growthSearch volume up 100%
Why it matters
NewThis topic has only just appeared in the recent pulse, backed by 5K+ recent searches and 1000% growth. People are searching to follow a developing event.
First recent appearance
Reporting and context
Source coverage helping explain why this topic is moving.
Denmark’s Annika Berg and Sweden’s Isabella Eklöf underway on first two Dogma 25 films - Screen Daily
Second DOGMA 25 film officially underway! - Mynewsdesk
Dogma 25: Isabella Eklöf Among Group Of Scandi Filmmakers Launching Refreshed Manifesto - Deadline
It’s Time for German Dogma as Tom Tykwer, Nora Fingscheidt, Kurdwin Ayub, İlker Çatak and Helene Hegemann Pledge to Crea…
meet the cast of team hurricane, your new favourite punk rock chick flick - i-d.co
The wider weekly pattern
Curiosity trail
Related searches that led here, appeared alongside it, or followed.